Hot Rod wanted a designer to curate designs ready for in-house production and help them manage their website. I helped bring their skateboarding origin back and created designs using Photoshop and Illustrator to bring that to life. They wanted a mix of old-school skate culture meets modern car culture, keeping everything in-house and produced in small batches. Being in the community since 1995, Hot Rod wanted the artwork to reflect their long-standing roots and authentic local presence.
